Ben Coomber on High-Performance Entrepreneurship, Burnout Recovery & the 25-Hour Work Week

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What does it really take to perform at your best in business — without hustling yourself into the ground?

In this week’s episode of Small Business Growth Addicts, I’m joined by someone who needs little introduction: Ben Coomber.

Ben is the CEO of Awesome Supplements (a 20-time award-winning supplement company), a high-performance coach, bestselling author, podcaster, speaker, and father of two.

He’s spent years at the top of his game — but also knows first-hand what burnout feels like. In this episode, Ben shares what he’s learned about balancing entrepreneurship, health, and family life while building businesses that actually give you freedom.

What You’ll Learn in This Episode

• Why “high performance” isn’t about doing more — it’s about doing things better

• The warning signs of burnout and how to avoid them as a small business owner

• Why stress is a hidden killer for entrepreneurs (and how to protect your energy)

• How Ben rebuilt his business model to work 25 hours a week or less

• Practical strategies for creating systems, empowering your team, and not becoming the bottleneck in your business

• The role of self-care, boundaries, and honest communication at home and in business

Ben’s Story: From Burnout to Balance

Ben opens up about how his drive for “more, more, more” once pushed him to breaking point — leaving him exhausted, unwell, and questioning everything. He talks about his experience with long COVID and chronic fatigue, and how these challenges forced him to completely re-think how he was running his businesses.

Instead of chasing constant growth, he shifted his focus to better systems, stronger boundaries, and a healthier lifestyle. Today, Ben works around 25 hours a week, stays present with his young family, and runs multi–seven-figure businesses without burning out.

Why This Matters for Small Business Owners

As entrepreneurs, it’s easy to believe success only comes from working longer, harder hours. But Ben’s journey shows there’s another way — one where you can build a profitable business and still have the freedom you started it for in the first place.

His advice?

Keep challenging yourself to ask the hard questions:

• What do I really want from my business?

• How many hours do I want to work?

• Which tasks actually create the biggest impact — and which can I let go of?

By reframing “high performance” as being better, not doing more, you’ll be able to grow your business without sacrificing your health or your family life.

Listen Now

🎧 Tune in to hear the full conversation with Ben Coomber. It’s a powerful reminder that you don’t need to hustle harder to succeed — you just need to design a business that works for you.

👆🏼 Hit play on the podcast player at the top of this page to listen now!

Links & Resources

• Connect with Ben Coomber on Instagram or LinkedIn

• Explore Awesome Supplements (use code CEO15 for 15% off)

• Check out Ben’s podcast, The Awesome Human

  
  

This episode is sponsored by Diane at Quinn Hypnosis — helping small business owners overcome anxiety, imposter syndrome, and overwhelm so they can show up with confidence.

Over to You

What’s your biggest takeaway from this episode?

Drop me a DM on Instagram @amandahughes.uk — I’d love to hear how Ben’s story lands with you.

And if you’re ready to get more visibility, attract the right clients, and make social media finally work for your business → be mentored by me (and a whole community of small business owners) inside Get Seen Get Sales, my online mentor group for small business owners.