How to Make Your Marketing Actually Sound Like You
This blog was proudly written by a human and not a robot
How to Make Your Marketing Actually Sound Like You
What would you say about your business if you knew nobody else was listening? No worrying about whether it sounded professional enough or what you're supposed to say. No looking at what everyone else in your industry is saying.
What would you actually say?
The thing you're sitting there thinking "I can't say THAT ..." might be exactly what your ideal client is waiting to hear.
I recently tested this theory myself, I changed the first line of my Instagram bio to:
"The place where small business owners take their bra off"
Yup, really 🤣
And within 10 minutes of publishing a post explaining exactly what I meant by it, someone messaged me saying "This is exactly what I need" and joined The Small Business Community.
So... I guess we're talking about bras today then.
Listen Now
🎧 Hit play on the podcast player above to listen to the full episode.
Why did this marketing message work?
It wasn't clever marketing jargon, it wasn't a carefully constructed sentence following some perfect copywriting formula. It was just the way I wanted to describe it.
And that's it right there. There are countless perfectly acceptable ways I could describe The Small Business Community.
A supportive online community for small business owners.
A place for small business owners to learn, connect and grow.
Neither of those things is wrong.
But neither communicates that very specific feeling I was trying to describe in quite the same way as:
"The place where small business owners take their bra off"
The right people (my ideal clients) understand it, they can feel what I mean and one of those people understood it strongly enough to think:
That's what I've been looking for, and joined straight away.
Listen Now
🎧 Hit play on the podcast player above to listen to the full episode.
The next time you find yourself writing something because it sounds like the sort of thing a business should say, stop, ask yourself:
"If my ideal client was sitting directly in front of me right now, is this how I'd actually say it?"
If the answer is no, try again.
It doesn't need to sound like ChatGPT and it doesn't need to sound like every other business in your industry. It needs to sound like you.
Come and find @growthaddictspodcast or @amandahughes.uk on Instagram and tell me the thing you've finally decided you're allowed to say.
And if what you're really looking for is somewhere to stop scrambling around for all the answers and finally settle into your business...well ..you already know where you can take your bra off, right here☕
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