How to Stay Consistent on Social Media When No One Is Engaging
- Amanda Hughes
- Jan 26
- 3 min read
How to Stay Consistent on Social Media When No One Is Engaging
Posting on social media and getting absolutely nothing back can feel brutal.
No likes. No comments. No replies.
Just… silence.
If you’re a small business owner who's hearing tumbleweed on Instagram, Facebook etc and starting to wonder how to stay consistent on social media when no one is engaging, this episode is for you.
Today I'm talking honestly about what’s really happening when your content feels like it’s disappearing into the void and how to keep going, with confidence, when engagement is low. This isn’t hacks or tricks. It’s about understanding user behaviour, building trust, and staying consistent in a way that actually leads to sales. Listen Now 🎧
Hit play on the podcast player at the top of this page.
Feeling Like You’re Talking to No One on Social Media?
One of the most common messages I hear from small business owners is:
“I feel silly posting when no one is responding”
That feeling can quickly spiral into:
Am I bad at social media?
Does anyone even like my content?
Is this just not for me?
Should I stop wasting my time?
Low engagement doesn’t just affect your reach it affects your confidence too.
Listen Now 🎧
Hit play on the podcast player at the top of this page.
A Real-Life Example: Quiet Content That Led to Sold-Out Events
In this episode of Small Business Growth Addicts I share a real example from inside my social media
mentorship community 'Get Seen Get Sales' involving Susan* @risestrongwithsusan who offers yoga and cold-water dipping events based in Ayrshire, Scotland (yes it's cold 🤣)
With guidance from my mentorship group, Susan showed up for months consistently on Instagram and YouTube with:
Attraction content to grow her audience
Nurture content to build trust
No immediate offers or events to sell
The engagement was minimal at best. The doubt was loud.
But when Susan finally launched her first paid event? It sold out within hours.
People were watching. They were just deciding quietly.
The Trust Recession
We’re currently living through a trust recession, especially in online business.
Many people:
Have been burned by courses, memberships, or promises that didn’t deliver
Are cautious about engaging publicly
Avoid commenting for fear of being sold to immediately
This means your ideal clients are far more likely to:
Watch your content silently
Read captions without liking
Follow for months before taking action
Silence doesn’t mean disinterest though. It often means discernment.
Listen Now 🎧
Hit play on the podcast player at the top of this page.
How to Stay Consistent When Engagement Is Low
This episode helps you:
Understand why quiet doesn’t mean failing
Rebuild confidence when motivation dips
Stay consistent without burning out
Focus on the right type of content at the right time
Consistency isn’t about posting more. It’s about posting with clarity, intention, and trust in the process. Listen Now 🎧
Hit play on the podcast player at the top of this page. *Susan is my sister as you'll hear me mention in the episode and receives no special treatment which other members can confirm 🤣 Links Mentioned in This Episode
Episode Sponsor: Word Craft
Thank you to this episodes sponsor Word Craft, founded by Claire a website strategist and copywriter based in the North East of Scotland, working with clients across the UK and beyond.
Claire helps small business owners and creative entrepreneurs with their website’s words, structure, and flow to attract those “I couldn’t-have-asked-for-better” clients.
You can work with Claire through:
Done-for-you website copy & blog writing
A strategic website audit (with a clear action plan)
One-to-one advisory support so you can DIY your copy with confidence
📲 Connect with Claire via her website here https://wordcraftservices.co.uk/
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