Is it wrong to post about your business when the world is at war?

Apple | Spotify

Is it wrong to post about your business when the world is at war? The world feels heavy right now.

If you’re a small business owner, you might be feeling conflicted, uncomfortable, or even ashamed about continuing to show up on social media while so much is happening globally.

Many business owners are quietly asking themselves whether it’s ethical to keep marketing their business, sharing content, or promoting their services during times of war, global crisis, and widespread trauma.

This episode of Growth Addicts Podcast is a more honest, reflective conversation about social media guilt, mental health, and what it really means to run a business during uncertain and frightening times. In this episode, we talk about:

• Feeling guilty posting about your small business when the world is at war

• The pressure small business owners feel to speak up on social media

• Whether it’s ethical to market your business during global crisis

• How watching traumatic world events unfold on social media affects mental health

• Why continuing to run a business does not mean you lack compassion

• The difference between public activism and quiet acts of care

• The impact social media exposure to war and conflict has on anxiety and overwhelm

• Why financial stability matters during uncertain global events

• How small businesses support local economies and communities

• Putting your own mental health first without guilt or shame
  

Listen Now 🎧

Hit play on the podcast player at the top of this page

Social media guilt during global crisis

Social media has become one of the main ways we witness war, conflict, and humanitarian crises. For many people, this constant exposure can lead to feelings of overwhelm, anxiety, helplessness, and guilt. For small business owners, those feelings are often compounded by the reality that social media is also their primary marketing platform.

This episode explores why it’s so common to feel uncomfortable promoting your business when the world feels like it’s falling apart, and why that discomfort doesn’t automatically mean you’re doing something wrong.

A heart shape I seen on the beach recently, always looking for the little glimmers

Is it ethical to post about your business during war?

A question many people are Googling right now is:

Is it ethical to do marketing during times of global crisis?

In this episode, I share my honest perspective as a small business owner, mentor, and human being navigating these same feelings. We explore the idea that choosing to continue running your business is not the same as choosing profit over compassion. Small businesses play an important role in supporting local economies, families, and communities. Continuing to earn a living can be a form of stability in an otherwise unstable world.

Mental health, trauma, and social media

Watching war unfold through social media feeds can have a real impact on mental health. Repeated exposure to traumatic images, stories, and news can heighten anxiety, trigger past trauma, and contribute to burnout. In this episode, I also share personal experiences that shaped how I think about responsibility, compassion, and self‑care including why putting your own oxygen mask on first matters more than we usually want to admit.

Listen Now 🎧

Hit play on the podcast player at the top of this page.

You’re allowed to care and keep going

One of the key messages in this episode is that you’re allowed to care deeply about the world and still run a business.

Not everyone is able, or obligated, to use their platform to speak publicly about global events. Some of the most meaningful acts of care and kindness happen quietly, away from social media.

This episode offers reassurance for small business owners who are doing their best to navigate this moment with integrity, compassion, and care for their own mental health.

Join Our Supportive Small Business Community

If you’re feeling the weight of this moment and craving support, you’re always welcome inside Get Seen Get Sales our small business community built around growth, connection, and compassion.

It’s a space where business owners support each other through the wins, the wobbles and everything in between.

Resources & support

This episode touches on sensitive topics including war, mental health, and trauma. If you’re struggling, please consider reaching out to a trusted professional or support organisation.