Breaking Free from Hustle Culture: How Women in Business Can Work Less & Live More with Jo Hooper

Hustle culture has been sold to us as the ultimate “badge of honour” in business.

Work harder, stay up later, push through the burnout… and then you’ll be successful.

But, some of us (particularly women in business) ain't buying that anymore.

Hustle culture is rooted in patriarchal, capitalist, and ableist systems designed to keep women small, burnt out, and broke. And it’s time we called it out for what it is.

This week on Small Business Growth Addicts, I’m joined by Jo Hooper — founder of Get Wildly Free — who’s on a mission to help ambitious business owners stop sacrificing their lives for their work. After two corporate breakdowns, Jo built her business in a way that puts her first, every single time. And now she’s showing other women how to do the same.

And if hustle culture has you feeling like you don’t even have time to think about social media content for your business — never mind create it — you’ll love my Amazon #1 bestselling Social Media Planner.

It helps you plan a week of strategic content in just one hour, saving you time, reducing content anxiety, and actually moving your business forward with every post.

👉 Grab a FREE download here: Free Social Media Planner

In this episode, we learn:

• Why hustle culture is more harmful than helpful for women in business

• How patriarchal and capitalist structures sneak into the way we run our businesses

• The sneaky ways we become our own worst bosses (without realising it)

• Jo’s Me First Method and how it helps business owners reclaim time, energy, and freedom

• The first step you can take today to work less, live more, and stop low-balling your life for your business

Meet Jo Hooper

After losing her dad ages just 16 and pouring everything she had into her corporate career — and having two breakdowns in the process — Jo created the Me First Method to help ambitious business owners put themselves first in every decision. Her work is all about helping women build systemised, supported businesses that actually give them more time and freedom to live.

Jo’s philosophy is simple: life is for living, not just working.

👉 Grab Jo’s free Me First Diary Reset here: Download Now

👉 Watch The Shit List reel on Instagram: Click here

A word from our sponsor

Huge thanks to our sponsor Diane at Quinn Hypnosis (@quinnhypnosis)

Diane helps small business owners reduce anxiety, overcome overwhelm, and find more balance through her Better Balance, Better You programme. Whether you’re looking for group support or personalised 1:1 sessions, Diane tailors her approach to your needs so you can feel calmer, more confident, and more in control.

👉 Connect with Diane on Instagram here → @quinnhypnosis

Listen to the episode

Hit play below or find Small Business Growth Addicts on Apple Podcasts or Spotify. 🎧

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More Tools for You

💡 Want more support? Check out my library of Free Resources to help you grow your business with less stress.

💸 And don’t miss our exclusive Small Business Discounts to save money on services that make running your business easier.