Get Over Your Fear of Selling as a Small Business Owner
- Amanda Hughes
- Feb 16
- 3 min read
Get Over Your Fear of Selling as a Small Business Owner
Do you feel awkward every time you have to promote your small business offer?
Do you worry about sounding “too salesy” on social media?
Do you know your product or service is good… but still hesitate to actually ask for the sale?
You are not alone.
Fear of selling is one of the biggest blocks I see in small business owners. It's usually not a strategy problem. It’s a confidence problem.
In this episode of The Growth Addicts Podcast, I’m helping you get over your fear of selling so you can stop hiding, start confidently talking about your offer, and finally make sales without feeling pushy or cringe.
Listen Now
🎧 Hit play on the podcast player at the top of this page.
Why Small Business Owners Feel “Too Salesy”
Most small business owners:
Worry about annoying their audience
Feel embarrassed asking for money
Avoid clear calls to action
Or hide behind “value content” without ever actually selling
But:
You're running a business.
And businesses exchange value for money. That’s not pushy. That’s normal
The Real Reason You’re Afraid to Sell
1️⃣ Your Belief in Your Offer
Do you actually believe in what you’re selling?
If you’re doubting yourself, misaligned with your offer, or not fully confident in your product or service, selling will always feel uncomfortable.
Sales confidence starts with self-belief.
2️⃣ Your Money Mindset
Let’s talk about the uncomfortable bit.
Why does asking for money feel awkward?
You don’t feel embarrassed when a supermarket charges you.
You don’t feel awkward when someone goes to work and gets paid.
So why does it feel strange when it’s your business?
In this episode, I help you reframe money as what it really is: an expected exchange of value.
3️⃣ Not Knowing Your Ideal Client
If you’re trying to sell to “everyone”, you’ll always feel salesy because you’re shouting into the void.
But when you know exactly who your offer is for, selling feels like speaking directly to one person who needs what you have.
Listen Now
🎧 Hit play on the podcast player at the top of this page.
The Content Mistake That’s Killing Your Sales
Most business owners think sales happen in:
Viral Reels
Big launches
“Buy now” posts
Sales decisions are made in your nurture content.
That’s the behind-the-scenes.
The client stories.
The why behind your business.
The “this is what it’s really like to work with me” posts.
People don’t buy because you asked. They buy because they trust you.
And trust is built in nurture content.
You’re Not Being Salesy, You’re Being Clear
Sometimes your audience is waiting for you to ask.
If you’ve:
Built trust
Shown your expertise
Shared value
Explained who you help
Then asking for the sale is not pushy. It’s helpful.
Listen Now
🎧 Hit play on the podcast player at the top of this page.
Want to Go Deeper?
If this episode hit home and you know sales confidence is something you need to properly work on, you can:
Or…
If you want proper support putting this into action week after week, come and join Get Seen Get Sales, my social media mentorship for small business owners who want strategy, accountability and confidence, not guesswork.
Comments