Grow Your Business on Social Media
- Amanda Hughes
- 2 days ago
- 2 min read
Updated: 19 hours ago
Grow Your Business on Social Media
Posting on social media for your small business consistently but not seeing growth?
Wondering if the algorithm is hiding your posts?
Mmmm hmm. This episode is for you.
Listen Now
🎧 Hit play on the podcast player at the top of this page.
The Truth About Growing Your Business on Social Media
Let’s start here.
The algorithm does not hate you.
You are highly likely not shadow banned.
Your posts are not being personally victimised.
What’s probably happening is you’re focusing on the wrong thing.
Most small business owners obsess over the algorithm when the real driver of growth on social media is something far more powerful: User behaviour.
And hardly anyone talks about it.
What Is User Behaviour?
User behaviour is exactly what it sounds like, the behaviour of the people using the platform.
What they’re clicking.
What they’re saving.
What they’re skipping.
What they’re bored of.
What they’re craving.
Social media platforms are matchmaking systems. Their job is to show users content they’re likely to engage with.
If your content isn’t landing the way it used to, it’s rarely because the algorithm changed overnight.
It’s usually because:
Trends have shifted
Audiences are tired of a format
Calls-to-action need refreshed
Content feels repetitive
Or user attention has moved on
It’s not personal, I promise!
Listen Now
🎧 Hit play on the podcast player at the top of this page.
Trends Work… Until They Don’t
When you’re trying to grow your business on social media, you can’t just copy what worked once and repeat it for months. Growth comes from observing patterns and adapting.
Which leads us to the most underused growth tool available to small business owners…
Analytics
Every social media platform gives you free data!
Views. Reach. Profile visits. Follows. Website clicks. Saves.
If you want to grow your business on social media, you must look at your analytics regularly, I suggest weekly.
That’s how you spot:
What format is working
What hooks are landing
Which calls-to-action are converting
When engagement is shifting
and what's not.
Listen Now
🎧 Hit play on the podcast player at the top of this page
It's Hard Because It's Hard
It’s hard because it’s hard.
Social media managers and mentors study social media platforms full-time.
You’re trying to add it on top of:
Running your business
Doing client work
Admin
Bookkeeping
Family life
Of course it feels overwhelming. That doesn’t mean you’re bad at social media. It means you’re under-supported.
The Real Way to Grow Your Business on Social Media
If you want real, consistent growth, you need:
Clarity on your ideal client
A repeatable planning system
Weekly analytics check-ins
Awareness of user behaviour
Guidance on what’s working right now
That’s exactly why I built my social media mentorship community for small business owners.
Inside Get Seen Get Sales, I share:
Weekly content packs
Notes on what’s working (and what’s fading)
Hook breakdowns with real examples
Repurposing strategies across platforms
And more!
It’s also intentionally affordable at just £40pm because I know budget is often the barrier. Take a peek at all the info and join us here.
Listen Now
🎧 Hit play on the podcast player at the top of this page.
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