How to Use Facebook Groups to Find (and Attract) Your Ideal Clients

If you’re still posting into the void on Facebook for your small business wondering why nothing’s happening… this one’s for you.

I recently picked up 25 new ideal client followers in just one day, and no, it wasn’t magic or some viral hack. It was Facebook groups.

Here’s exactly how I used Facebook groups to grow my business and how you can too.

1. Leave the dead groups behind

We’ve all been there, posting into groups where no one comments, likes, or interacts.

If it feels like tumbleweed, it probably is.

👉 Do a quick audit of the groups you’re in:

• Are people posting regularly?

• Are there replies and conversations happening?

• Are your ideal clients even there?

  
  

If the answer is “no” → leave. Free up your energy for better spaces.

2. Go where your people actually hang out

Here’s the simplest hack:

• Type your ideal client into the Facebook search bar

• Click “Groups”

• See what comes up

  
  

If you work with yoga teachers → search yoga teacher

If you sell candles → search home fragrance lovers

Look for groups that are active (new posts, comments flying, real people talking).

3. Show up like a human, not a billboard

This is the bit most people get wrong.

I didn’t just join a group, say “Hi, I’m Amanda, come follow me on Instagram” and bounce. I sat down with a cuppa, found the “Introduce yourself” threads, and joined the conversation.

💡 The key: don’t just post—engage.

• Read other people’s posts

• Leave thoughtful comments

• Follow along on socials if you’re genuinely interested

• Sign up for their freebies if they sound useful

  
  

When you show up with curiosity and generosity, people notice.

👉 Visibility tip: Always make it easy for people to find and follow you.

• If the group allows, post from your business page so people can click your image and land straight on your page

• If you can only join from your personal profile, add a pinned public post at the top of your profile with a short caption like “If you’ve found me here through a business post—come follow me on [link] for more tips/resources!”

  
  

That way, no matter how people find you, there’s a clear, simple path to your business.

4. Give what you want to get

The reason I picked up 25 new followers wasn’t because of what I said—it was because I showed genuine interest in others.

They saw my name pop up, saw that I engaged with them, and naturally wanted to check me out too.

That’s how social media works best. It’s not just about content, it’s about connection.

5. Try this for half an hour today

That’s all I did. Half an hour.

Not a huge strategy. Not a complicated plan.

Just 30 minutes of being social - and it works on any platform not just Facebook, you can use this method to grow on Instagram, LinkedIn and You Tube too.

👉 Can you give yourself half an hour today to go connect with your ideal clients inside Facebook groups?

Try it. And then watch what happens.

Want to know more about how to grow your business on social media on the daily? That’s exactly the kind of thing I teach inside my social media mentor group, Get Seen Get Sales.

It’s where small business owners learn simple, strategic ways to attract, nurture, and convert their ideal clients, not just on Facebook, but across all the major social platforms.

If you’d love support, fresh strategies every week, and a community who actually gets it → Sign up for my emails here and I'll be in touch

About Me 👋

Hey, I’m Amanda Hughes!

Award Winning Social Media Mentor, Apple Top 30 Podcaster & Amazon #1 Bestselling Author.

I mentor small business owners, like you, to get seen & get sales on social media, without the overwhelm.

With 10+ years of experience running small businesses, I know what it’s like to juggle marketing, sales, and all the things. That’s why I’m obsessed with making social media easy, fun, and profitable for business owners.

📩 Grab my FREE 30 Content Prompts here for instant content ideas!📲

📲 Let’s connect on Instagram → @amandahughes.uk