Introduction Posts Made Simple for Small Business Owners
- Amanda Hughes
- 3 days ago
- 4 min read
Introduction Posts Made Simple for Small Business Owners
Staring at your phone thinking… “What on earth am I meant to say about myself?”
Overthinking the photo…Wondering how personal to go…Questioning if anyone even cares…
And then? You just don’t post an introduction photo for your business at all.
If that sounds familiar, you’re in the right place. Listen Now
🎧 Hit play on the podcast player at the top of this page.
Introduction posts are one of the most overthought pieces of content I see small business owners struggle with… yet they’re also one of the most important when it comes to building trust and turning followers into customers.
So let’s make this simple and remember, if you want this type of support x 10 with your social media content, you want to be in GSGS. Get Seen Get Sales is our incredible online social media mentorship community for small business owners. You get all the tools, resources and importantly SUPPORT you need to make social media easy, fun and profitable. We're saving you a seat here.
Why Introduction Posts Matter
Introduction posts sit right in the middle of your content strategy, your nurture content.
This is the content that:
Builds trust
Helps people get to know you
Turns followers into paying customers
People don’t buy from Instagram business accounts. They buy from the people behind them.
Especially if you run an online business and your audience might never meet you in real life.
Your introduction post is your chance to say: “Here I am. This is who I am. This is what I’m about.”
And that’s where the magic happens! Listen Now
🎧 Hit play on the podcast player at the top of this page.
Let’s Talk About the Photo (I Know You’re Overthinking It)
“Does it need to be professional?”
“Is a selfie okay?”
“What does this photo say about me?”
Deep breath.
Your photo just needs to be:
Clear
Well-lit
Appropriate
That’s it.
You do not need:
A professional shoot
New clothes
Perfect makeup
Right now, more than ever, people are craving real life on social media.
So whether it’s:
A selfie
A photo taken by a friend
A casual shot at your workspace
Just show up as you.
What Do You Actually Say in an Introduction Post?
This is where most people get stuck.
You either:
Draw a complete blank
Or overthink every single word
And then start questioning…“Who even cares about this?”
👉 Your ideal client cares.
They want to know:
What you’re like
What you value
What your life looks like behind the business
Because that’s how they decide if you’re their person. Listen Now
🎧 Hit play on the podcast player at the top of this page.
How Personal Should You Go?
You don’t have to share your deepest life story.
But if you want to, here are three things to consider:
How comfortable are you sharing it?
Is it relevant to your business?
Will your ideal client relate to it?
If it ticks those boxes go for it.
If not? Keep it light. I actually talk about this in one of my earlier blogs too, read it here
The Biggest Mistake I See And How to Fix It
“I thought I’d do one of these because I’ve got new followers…”
No 😅
That energy? It’s apologetic, instead, we flip it.
We make it engaging. Natural. Easy to read.
Try This Instead
Instead of:
“Hi, I’m Amanda and here’s a bit about me…”
Try:
👉 “If we went for coffee, here’s a few things you’d learn about me…”
It takes the pressure off and makes your post flow so much more naturally.
More “Story Starter” Ideas You Can Use
If we went for a walk today, here’s what you’d learn about me
If we got chatting in a café queue…
If you popped into my shop today…
If we met at a market or event…
See how much easier that feels?
You’re not performing, you’re just having a conversation.
Where This Fits in Your Content Strategy
Quick tip 👇
Your introduction post is nurture content, not attract content.
Which means:
Best as a carousel on Instagram
Or a text + image post on Facebook / LinkedIn
Because video (Reels) is usually shown to non-followers and, unless you're a mega celeb, strangers don’t care about your life yet. Your introduction post works best once someone has already followed you and wants to get to know you more.
Over to You
Go and create your introduction post this week.
And when you do…👉 Tag me @amandahughes.uk so I can come and give it some love (and maybe even reshare it 👀) Listen Now
🎧 Hit play on the podcast player at the top of this page.
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