How to get more comments on your social media posts

Ever feel like you’re posting great content for your small business on social media... but all you hear is crickets?

You're not alone.

Inside Get Seen Get Sales (my social media mentor group), this is something that came up just this week.

A new member, who runs a newborn photography business, told me:

“I just can’t seem to get people to comment on my posts.”

If you’re nodding along, this post is for you.

Let’s talk about what’s really going on... and how to fix it.

First Things First: Who Are You Talking To?

One of the first things we looked at together was who this business is actually talking to.

For a newborn photographer, the ideal clients are new parents.

And here’s the thing about new parents:

• They’re knackered 💤

• They’re scrolling during nap time

• They do not have the mental energy to write thoughtful paragraphs in your comments

  
  

So the content has to meet them where they are—not where you are as the business owner.

Why Do Comments Even Matter?

Let’s take a wee side-step.

If people are seeing your content but not commenting, why should you care?

Here’s why comments matter:

✅ Algorithm boost – Comments tell the platform “Hey, this post is valuable!” which means more people see it.

✅ Connection builder – A comment is a sign someone cares. They’ve paused their scroll to respond.

✅ Conversion cue – Commenters are more likely to follow you, engage with future posts, and eventually... become clients.

✅ Confidence boost – Let’s be honest—getting comments feels good. It keeps your motivation up.

So... How Do You Get More Comments?

Now back to our sleepy new parent.

They’re unlikely to respond to a deep, emotional caption asking them to share their birth story.

What will they respond to?

🍼 Something they see themselves in.

Like a light-hearted, relatable moment:

🎥 A Reel of a mum sniffing her baby’s bum with the on-screen text: "Things I never thought I’d do: Sniff another human’s butt in public."

This is something a fellow new parent might laugh at, tag a mate in, or drop a 😂 emoji on without needing to think too hard.

That’s the goal—make it easy to engage.

The Real Secret? Know Your Ideal Client Inside Out

When you understand exactly who you're talking to, what their life looks like, and what makes them feel seen... content (and comments) gets to become a whole lot easier, and this is where my expertise as an Award Winning Social Media Mentor with over 10 years experience comes in.

If figuring out your ideal client is something you’d love help with, I've written an eBook for you "Your Ideal Client: The Who, What, Where & Why" is waiting for you inside Get Seen Get Sales: The Mentorship.

To get it: Group reopens on: Monday 28th July at 11am.

Or...

You can grab my Amazon #1 Bestselling Social Media Planner today (giving you THEE ultimate combo of social media support) and you’ll get:

Instant access to the group + £10 off

This is hands down the best way to experience the whole ecosystem of support I have waiting for you to get seen and get sales on social media!

About Me👋

Hey, I’m Amanda! Award Winning Social Media Mentor, Apple Top 30 Podcaster & Amazon #1 Bestselling Author.

I am passionate about helping small business owners, like you, get seen & get sales on social media—without the overwhelm.

With 10+ years of experience running small businesses, I know what it’s like to juggle marketing, sales, and all the things.

That’s why I’m obsessed with making social media simple, fun, and profitable for the small business owners who are doing it solo, wearing all the hats.

📩 Grab my FREE 30 Content Prompts here for instant content ideas!

📲And let’s connect on Instagram → @amandahughes.uk