Why Your Social Media Content Isn’t Converting (And What to Do Instead)

You’re showing up on social media, posting photos, writing captions, maybe even throwing in some behind the scenes on stories.

You’re spending time, effort (and maybe a wee bit of stress) trying to stay consistent… but your sales? Crickets.

If you’re wondering why your social media content isn’t turning into paying customers, you’re not alone and no, it’s not because your business is boring or that you're doing something “wrong” It’s because simply "posting" just isn’t a strategy 🤷🏼‍♀️

Let’s unpack what’s really going on and more importantly, what to do instead.

The Real Reason You’re Not Getting Sales from Social Media

Here’s the truth that most “experts” won’t tell you:

Posting alone isn’t enough.

If you’re just chucking content out into the void without a plan, it’s a bit like shouting into a noisy room without knowing who you’re even talking to. You might get seen, but you won’t get sales.

Here’s why that happens:

1. You’re getting likes, not leads

A few hearts, saves, or LOL comments from your pals aren’t the same as enquiries from potential clients. Vanity metrics aren’t business growth.

2. You’re speaking to everyone (which means no one)

Trying to appeal to “anyone who might be interested” waters down your message. Sales happen when the right people feel like you’re speaking directly to them. I talk about that more in this blog.

3. You’re missing the sales journey

Social media isn’t just about advertising your class times or your new products. You need a clear path from discovering your account, to building trust, to taking action. Without that journey, your content is like puzzle pieces with no picture.

4. You’re focusing on content instead of connection

It’s not about posting more, it’s about posting with purpose. If you’re not showing up in comments, replying to DMs, or starting conversations, you’re leaving sales on the table.

So, What Should You Do Instead?

Good news: you don’t need to post every day or go viral to get results.

But you do need a plan that turns your content into a conversion tool.

Here’s what actually works:

1. Start with strategy, not content

Ask yourself:

• Who am I speaking to?

• What are they struggling with?

• How does my product/service help?

Then create content that speaks to those struggles. Make them say, “Omg, she gets it”

2. Map out your sales journey

Whether you’re on Instagram, Facebook, You Tube or LinkedIn, your content should guide someone from stranger to sale.

That means:

• Attract: Value-packed, scroll-stopping content

• Nurture: Behind-the-scenes, stories, personality posts

• Convert: Clear CTAs, client wins, offers

You need all three, otherwise, you’re setting the table and forgetting to serve dinner.

3. Build trust, not just visibility

People buy from people. (an old but gold phrase)

Share your story. Your why. Show your face.

No one's looking for perfect, you just need to be real.

4. Plan ahead to keep things focused

Instead of winging it every week, plan content in advance that aligns with your business goals. My Social Media Planner is a great tool to help you do this.

Need help building your strategy? You're in luck because that’s exactly what we do inside my mentor group, more on that in a sec.

What Happens When You Post With Strategy?

You go from…

💀 Social media feeling like a full-time job

➡️ To posting with purpose in under an hour a week

You go from…

😩 “I’m showing up but nothing’s happening”

➡️ To “Just found you on You Tube, how can I book in?”

You go from…

🚫 Random content

➡️ To building a brand people recognise, trust, and buy from

And here’s the best bit, you don’t have to do it alone.

Get Strategy, Support & Sales Inside my Mentor Group

If you're ready to stop winging it and start seeing real results from your content across any platform, join my Get Seen Get Sales mentor group.

Inside, you'll get:

✅ Weekly social media guides to help you understand how the platforms actually work

✅ Live workshops that break down platforms like Instagram, You Tube Facebook & LinkedIn in plain English

✅ Real-time feedback and support from a community that gets it

Whether you’re a maker, coach, service provider or side hustler, this group was made to help you get seen and get sales.

Real Stories, Real Results: What Members Are Saying

💬 “Amanda, you helped me with my Stories this week! Thank you. I've had interaction from my polls which have generated conversations.”

💬 “Thanks Amanda, so glad I’m part of this group.”

💬 “I’m so grateful to this community. You have no idea how much better you’ve all made me feel today with your kind messages. I’m so grateful for you all taking the time to respond.”

Inside the group, it’s not just about tips, it’s about transformation.

From using polls to boost DMs, to finding your confidence, to getting actual sales—this is where strategy meets support.

📲 Check out this post on Instagram to see more member feedback

Ready to Make Social Media Work for Your Business?

Join Get Seen Get Sales when we next open for admissions and let’s turn your content into conversions.

The kettle’s on—let’s chat over here 👉 Join the group

About Me

👋 Hey, I’m Amanda! Social Media Mentor, Apple Top 30 Podcaster & Amazon #1 Bestselling Author.

I help small business owners like you get seen & get sales on social media, without the overwhelm.

With 10+ years of experience running small businesses, I know what it’s like to juggle marketing, sales, and all the things. That’s why I’m obsessed with making social media simple, fun, and profitable for business owners just like you.

📩 Grab my FREE 30 Content Prompts here for instant content ideas!

and

📲 Let’s connect on Instagram → @amandahughes.uk