Why You Can’t Tag @Everyone on Facebook Anymore (And What to Do Instead)

You’ve seen it. Maybe even used it.

You post on Facebook and want it to get seen, so you head to the comments and tag @followers or @everyone, hoping to trigger a few extra notifications.

But let me ask you this…

Have you ever been on the receiving end of that?

You get a ping:

“Sally mentioned you…”And you think, ooh how lovely—what’s she tagged me in?

Then you read the rest:

“…and other followers in a comment.”

😵‍💫 Cue eye roll. And log off.

Here’s the problem...

It doesn’t feel good to be lumped in with every other Tom, Dick, and Harry.

It’s not personal. It’s not warm. And it definitely doesn’t make anyone rush to check out the post, or work with that business.

So if you’re using the @followers tag in your post comments, I get it. I really do.

I’ve asked around, and the most common reply is:

“It’s the only way to get seen.”

But here’s the thing…

It’s not.

In fact, it could be doing the opposite, fast-tracking your content to being ignored, unfollowed, or even blocked. 😰

Let’s fix that.

What to Do Instead of Tagging @Followers

Here’s a better way to get seen and build a Facebook presence that actually works for your business.

1. 🎯 Know Who You’re Speaking To

If you’re trying to speak to everyone, you’re speaking to no one.

Get clear on who your ideal client is.

• What do they care about?

• What are they struggling with?

Once you know that, everything you post becomes more focused, more powerful, and—yep—more visible.

2. 🎯 Post With Purpose

Every post should do one of three things:

• Attract new followers

• Nurture existing ones

• Convert them into clients, customers, or subscribers

If your content doesn’t do one of those, it’s just noise.

3. 🎯 Mix It Up

Please—for the love of social media—don’t make your Facebook page one big “Buy Now” billboard.

Blend in:

• Entertaining content that gets people smiling or nodding along

• Educational content that shares value or insight

• Community-building content that gets people talking

That way, when you do promote something, people are more likely to stop scrolling and pay attention.

Want Real Examples?

I’ve Got You.

👉 Attraction Content

Reels or short-form videos are brilliant. You can even just cross-post your best-performing Instagram Reels to Facebook.

Here’s an example of one of my top-performing Reels, it was short, relatable, and spoke directly to my ideal client.

👉 Nurture Content

These posts help build trust and community.

Think: behind-the-scenes, sharing values, or encouraging interaction.

Like this one—where I talk about the kind of space I’ve created for small business owners.

The kind of post that makes people think, “I want to be part of that.”

👉 Conversion Content

You don’t have to scream “BUY NOW.”

Instead, let your happy clients speak for you.

Testimonials, screenshots, or a win you’ve helped someone achieve are all powerful ways to encourage action like this post.

The Bottom Line

Mass tagging your followers isn’t a strategy.

It’s a shortcut that often backfires.

Your business (and your audience) deserves better.

When you take the time to get your content foundations right—clarity, purpose, variety—your reach will improve.

You won’t need spammy tactics. Just good content, seen by the right people.

Need Help Getting Seen (Without Getting Blocked)?

You don’t need to figure this all out alone.

Inside my mentorship community, Get Seen Get Sales, I teach small business owners how to grow on social media, with a plan that actually works.

💬 We cover everything from content planning to platform strategy

🎯 I give you fresh prompts every week so you never have to stare at a blank screen again

🔥 And yes, we even have fun

👉 Join the waitlist here (no commitment, just get kept in the loop)

👉 Or grab my free 30 Content Prompts to get started right away

About Me

👋 Hey, I’m Amanda Hughes! Social Media Mentor, Apple Top 30 Podcaster & Amazon #1 Bestselling Author.

I help small business owners like you get seen & get sales on social media, without the stress.

With 10+ years of experience running small businesses, I know what it’s like to juggle marketing, sales, and all the things. That’s why I’m obsessed with making social media simple, fun, and profitable for business owners just like you.

📲 Let’s connect on Instagram → @amandahughes.uk 

Speak soon,

Amanda