How to Turn Views into Follows on Instagram - Adapting to the New Algorithm Update
- Amanda Hughes
- Nov 17, 2025
- 4 min read
If you've opened Instagram recently and thought, “Why am I seeing so many accounts I don’t even follow?”, you’re not imagining it. Instagram has officially rolled out a significant shift to the feed, and small business owners are feeling the impact.
But don’t panic. I’ve got you covered. In this week’s episode of Small Business Growth Addicts, I break down everything you need to know about the November 2025 algorithm update. This information is tailored for small business owners who want to turn views into follows and sales on Instagram.
Let’s dive in.
🎧 Listen Now
Tune in to hear the full conversation via your preferred podcast platform above.👆🏼
What’s Changed on Instagram?
Adam Mosseri has confirmed that Instagram is now showing more recommended content in the main feed.
In simple terms:
👉 You’ll now see more reels from people you don’t follow.
👉 You’ll see fewer posts from the accounts you do follow.
Why is this happening? The data shows that users interact more with recommended content than with the people they already follow. Instagram is simply responding to this data.
As a user, this can feel fun and fresh. However, as a small business owner, it can feel overwhelming. But this update is actually a big opportunity if you know how each content format works.
Understanding Content Formats on Instagram
One of the biggest mistakes small business owners make is treating every format as if it serves the same purpose. They don’t.
Here’s a simple breakdown you need:
Reels = Attraction Content
Reels are now primarily shown to non-followers. This is how you bring new ideal clients into your world.
Your question becomes: “If someone sees me for the first time today, what do I want them to see?”
That’s where clear hooks and specific messaging come in.
Carousels = Nurture & Convert
Carousels are mainly shown to your existing followers.
Think of them as your warm, cosy fireside content. This is the stuff that builds trust, deepens connection, and nudges people toward buying.
Nurture Content:
Share your process
Share proof
Share value
Share your story
Convert Content:
“Here’s what I offer”
“Here’s how to book”
“Here’s what’s included”
A quick note: Single image posts → in the bin. Even a 2-slide carousel instantly doubles your reach.
Stories = The Hotline to Your Existing Followers
Stories are almost exclusively shown to people who already follow you.
This is your direct line to warm people. Your “cosy cuppa” content. This includes behind-the-scenes, quick wins, polls, links, and soft conversions.
Inside Get Seen Get Sales, I teach a simple 3-step story routine that members can repeat daily. I’ve added it into the show notes for you today as a freebie.
What This Means for Your Business Strategy
This update isn’t something to fear. It’s something to adapt to.
Your new content plan should look roughly like this:
50% Attraction (Reels)
30% Nurture (Carousels)
20% Conversion (Carousels)
Daily Stories (Nurture + Convert)
If you want growth, focus your energy on Reels with strong, specific hooks.
If you want sales, nurture properly first. The sale becomes a natural next step.
Why Hooks Matter More Than Ever
You’ve got three seconds to stop someone scrolling. Hooks aren’t clickbait; they’re simply your gateway into a good story.
Think:
✔ Specific
✔ Relatable
✔ Instantly scannable
✔ Speaking directly to your ideal client
You can also grab my 30 free hooks split into Attract / Nurture / Convert. Pop your email in here and they’re yours.
Additional Strategies for Success
Engagement is Key
Engagement is crucial on Instagram. Respond to comments and messages promptly. This builds relationships and encourages more interaction with your content.
Utilise Analytics
Regularly check your Instagram analytics. Understanding what content performs best will help you refine your strategy. Look for trends in engagement and adjust your content accordingly.
Collaborate with Others
Consider collaborating with other small businesses or influencers. This can help you reach a wider audience and gain new followers.
Stay Updated
Instagram is constantly evolving. Stay informed about new features and updates. This will help you adapt your strategy and stay ahead of the competition.
Resources Mentioned in This Episode
Everything I mentioned in the episode is linked for you below:
Reels with Hooks mentioned in Episode:
Use these strategies together, and social media marketing for your small business becomes so much easier.
Instagram hasn’t changed “for the worse.” It’s simply changed, and we get to adapt.
If you know your ideal client well, understand how each content type works, and plan your content with purpose, your Instagram can still grow, nurture, and convert beautifully.
If you’re stuck or overwhelmed, drop me a DM on Instagram (@*amandahughes.uk). I genuinely love chatting with you about these updates.
And if you’ve got a business best friend struggling with Instagram right now, send them this episode. Let’s get more small businesses seen.
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